From the previous research that I have conducted, I analysed the Unique selling Proposition (USP) of the book that inspired me the most in creating a one minute advert for educational purposes. “The world’s Top 20 Worst Crimes”.
Analysing the Product
It’s Unique Selling Proposition (USP) is:
· You have 20 real crime stories in one book
What are its advantages over other SIMILAR products?
- Instead of buying individual books you can find the same crime stories in one book
- The reader gains more knowledge about different crimes and murderers
- The reader understand the different between why the psychopaths kill in different patterns, why and what do they get from killing
- Comparing their different psychotic fantasy
What are its disadvantages over SIMLAR products?
- It has less information about a single Crime Story
- goes less into delay throughout the past of the killers life’s as its main focus is on the crimes
Does Brand identity come into play?
- Yes, it is a well known publishing company in UK: Blake Publishing
How does its lifestyle appeal come into play to its Target Audience?
- for does who are studying criminology
- for does who like to read thriller crime stories
- for does Studying psychology
- for does who Take interest in criminology
- for does who love puzzling stories
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