Thursday, March 17, 2011

Marketing research


From the previous research that I have conducted, I analysed the Unique selling Proposition (USP) of the book  that  inspired me the most in creating a one minute advert for educational purposes“The world’s Top 20 Worst Crimes”. 

Analysing the Product



 It’s Unique Selling Proposition (USP) is:

·         You have 20 real crime stories  in one book
What are its advantages over other SIMILAR products?
  •   Instead of buying individual books you can find the same crime stories in one book
  • The reader gains more knowledge  about different  crimes and murderers
  • The reader understand the different between why the psychopaths kill in different patterns, why and what do they get from killing
  • Comparing their different psychotic fantasy

What are its disadvantages over SIMLAR products? 
  •          It has less information about a single Crime Story
  •          goes less into delay throughout the past of the killers life’s as its main focus is on the crimes

Does Brand identity come into play?
  •          Yes, it is a well known publishing  company in UK: Blake Publishing


How does its lifestyle appeal come into play to its Target Audience?
  •          for does who are studying criminology
  •          for does who like to read thriller crime stories
  •          for does Studying psychology
  •          for does who Take interest in criminology
  •          for does who love puzzling stories  

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