Treatment
Every short clip will represent a crime before it’s going to be committed and the advert will show the predator looking at his pray, stalking them and studying his victim till the moment he attacks. There is a short clip as he comes closer to committing the crime while a voice over narrates. In the background soft dark mellow music goes on. To change between a subject and another, meaning between different crimes there will be use of fast cutting, continuity, match cutting and transitions. These techniques will also be used to create a psychological affect on the audience and leave them influenced without using any harmful content. Transitions will mostly be continues cuts, slip cutting, fade through, flashes, and static transitions. The advert will not have any brutality or goriness due to regulation and constraints.
Plot
The story starts by a woman jogging, who stops to set her music player and keeps on jogging again. Regardless of what’s about to happen to her she gets attacked by a serial killer, Voice over goes on in the background. Another murder comes into the story, as it is about to be committed. A female prostitute is to be the next victim of another murderer while she goes through a darkened street late at night. He attacks her and watches her die slowly by strangling her with a steal wire. Images of the murderers mentioned in the book start flashing between moving images. Another scene is presented into the structure of the story while two FBI agents arrive on scene where a disposed corps was found. The next scene comes into the story as a male victim is running away from a murderer chasing after him. The story ends by the murderer reading the book. The story includes 6 different crimes, all represented in different ways following information from the book itself (“The World’s 20 Worst Crimes”).
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