This is the finished product that our group created for our school assignment. all the work and material labelled under unit 30 was consistent with the development of this advert so that we could produce a good quality and successful production.


For does who are  interested more you can also find the main roles of crew and cast on details or on multiple posts labelled under unit 30 .

Post-Production: Evaluation Report of Advert

As my last Task for unite 30 I had to write a 500 word evaluation report about my advert. It had to cover; Fitness and purpose, Clarity of communication, Appropriateness to audience, compared with original intentions, Effectiveness of techniques, Effectiveness, of content, Technical qualities and Aesthetic qualities. If you look at the idea generation; the pre-production post you can notice the stated examples in the evaluation. 

Amadeo Grazio Bezzina

Extended diploma in creative Media Productions

Unit 30: advertisement production for Television

Evaluation: 

The advert presented the Identity of the book meaning its true-Crime genre The purpose of this was so that the advert would not be .misleading even if the story was just a symbolic representation of the book's structure. The identity is made clear as the advert starts building up trough a linear structure.  

From the questioners and feedback gathered it is made clear that Clarity of Communication is well understood and the structure of the advert is clearly understandable throughout the story. In the end it is made lucid and is clear that the production is an advert therefore giving the product the identity of a thrilling crime book .Psychologically a good response is given by using the element of curiosity.

The main principle was to focus on the Attacks on the victims, the killers and the victims. The reason for this was that throughout the book the writer focuses on the victims, crimes committed and the murderers. But to follow the idea and bring out the story was challengingly since the book had a serious narrative structure. This meant we had to make sure that the broadcasting laws portraying minors and vulnerable people is not breached (chapter 145 sections 1a-2b of the broadcasting act). Therefore we manipulated the matter by using technical skills and tricks. Such as; fast cuts, shots cutes as the killer is about to attack the victim. We had to avoid violence, brutality and goriness. However, we wanted the advert to be effective and catch the audience attention by using suspense through Fast-pace and leaving and effect on the viewer that lets him figure out what happen and fill in the missing elements on his own. It was was clear that it had worked since some of the audience responded in future tense to what occurred after, also shots such as the prostitute scene which showed indication of her character. 

The advert reached all expectation of direction since the main focus was to make the audience curious in addition to making the advert interesting so people would want to buy the product. This is shown quite clearly from the gathered Information. 

Techniques which influenced the viewers were the use of a fast pace motion; to show that the killer is always on a crime spree, make the story more hectic (filled of suspense), and it’s linear and non-leaner structure.

From the gathered feedback almost all of the audience responded to the messages we wanted to send and the emotions we wanted to create. Creative approach on. 85% of the audience answered well to what we wanted to achieve. For example, they stated that the advert is effective through Post-production, lighting, structure of the story music and camera works. Most of my desired aesthetic approaches were what our group wanted to achieve and working together we brought out the message that we wanted to communicate. 

This led to us giving our audience a response which was: full of interest and curiosity to lure them into the story.

 The result of the final product turned out almost exactly to that of the original script and storyboard. The only part which has left out was that of the photos since there was no need for this idea.  

Post-production: Log Sheet

Here is the log sheet of all the footage captured during the production. This was done by our group editor Christian Bajada  

LOG SHEET
Day 1			Location: Ta' Qali Park
Clip Name	Shot	Take	In	Out	Good / Bad	Notes
Day11787	1	1	00:00:00:00	00:00:35:13	Bad	Girl Jogging (Bad shot but can be useless)
Day11788	1	2	00:00:35:13	00:01:21:15	Good	Girl Jogging (not bad shot, Mikhail show up)
Day11789	2	1	00:01:21:15	00:01:38:22	Bad	Setting the camera
Day11790	2	2	00:01:38:22	00:01:50:10	Good	Girl wearing the headphones
Day11791	3	1	00:01:50:10	00:02:14:10	Good	First part is good
Day11792	3	2	00:02:14:10	00:02:24:24	Good	Girl Jogging (a little bit wide shot)
Day11793	3	3	00:02:24:24	00:02:38:10	Good	Girl Jogging (Zoomed)
Day11794	4	1	00:02:38:10	00:03:01:11	Good	Point of View of the Killer (First part good)
Day11795	4	2	00:03:01:11	00:03:38:22	Good	More shaky shot Point of View of the Killer
Day11796	5	1	00:03:38:22	00:03:58:02	Bad	Girl Jogging (Red head show and other bags and stands)
Day11797	5	2	00:03:58:02	00:04:14:10	Good	Girl Jogging (Passing by)
Day11798	6	1	00:04:14:10	00:04:31:17	Bad	Point of View of the Killer
Day11799	6	2	00:04:31:17	00:04:49:23	Bad	Point of View of the Killer
Day11800	6	3	00:04:49:23	00:04:59:13	Bad	Point of View of the Killer
Day11801	6	4	00:04:59:13	00:05:10:22	Good	Point of View of the Killer
Day11802	7	1	00:05:10:22	00:05:21:11	Bad	Killer Foot
Day11803	7	2	00:05:21:11	00:05:29:03	Good	Killer Foot
Day11804	8	1	00:05:29:03	00:05:34:22	Bad	Killer Hand
Day11805	9	1	00:05:34:22	00:05:52:04		Police car test Shot Behind the Scenes
Day11806	10	1	00:05:52:04	00:06:02:18	Bad	Killer shot (someone passed by)
Day11807	10	2	00:06:02:18	00:06:23:21	Bad	Killer shot (behind the Scenes)
Day11808	10	3	00:06:23:21	00:06:44:24	Bad	Killer shot (Killer smiled)
Day11809	10	4	00:06:44:24	00:07:00:08	Bad	Killer shot (Missed the girl)
Day11810	10	5	00:07:00:08	00:07:10:22	Good	Killer shot ( gooooooodddd Shot)
Day11811	11	1	00:07:10:22	00:08:07:13	Good	Recording SFX (Steps)
Day11812	12	1	00:08:07:13	00:08:29:15		Mikhial Micallef wearing the white suite (Behind the Scenes)
Day11813	13	1	00:08:29:15	00:08:58:10	Bad	Van Stopping (number plate was showed)
Day11814	13	2	00:08:58:10	00:09:18:14	Good	Vann Stopping Split Focus
Day11815	14	1	00:09:18:14	00:09:27:05	Bad	Somone movin in (Camer man shodow)
Day11816	14	2	00:09:29:05	00:09:41:15	Bad	Somone movin in
Day11817	14	3	00:09:41:15	00:09:58:22	Good	Vann Stopping artistic shot
Day11818	14	4	00:09:58:22	00:10:36:08	Good	Vann Stopping Artistic shot Split Focus
Day11819	15	1	00:10:36:08	00:10:55:13	Good	Silencer shot
Day11820	16	1	00:10:55:13	00:11:32:00	Good	Artistic shot killer took off from the vann
Day11821	17	1	00:11:32:00	00:11:46:10		Artistic shot vann (test shot)
Day11822	17	2	00:11:46:10	00:12:12:08		Artistic shot vann (test shot)
Day11823	17	3	00:12:12:08	00:12:20:00		Artistic shot vann (test shot)
Day11824	17	4	00:12:20:00	00:12:38:06		Artistic shot vann (Behind the Scenes, test shot)
Day11825	18	1	00:12:38:06	00:13:07:31	Good	Woman dead (Split Focus)
Day11826	18	2	00:13:07:31	00:13:16:16	Good	Woman dead (Split Focus)
Day11827	19	1	00:13:16:16	00:13:32:24	Bad	Killer opening the vann
Day11828	19	2	00:13:32:24	00:14:01:19	Bad	Killer opening the vann
Day11829	19	3	00:14:01:19	00:14:21:23	Bad	Killer opening the vann
Day11830	19	4	00:14:21:23	00:14:40:04	Bad	Killer opening the vann
Day11831	19	5	00:14:40:04	00:14:56:12	Bad	Killer opening the vann
Day11832	19	6	00:14:56:12	00:15:21:11	Good	Killer opening the vann  (shodow of the camer on the vann)
Day11833	19	7	00:15:21:11	00:15:36:20	Good	Killer opening the vann  (hand held)
Day11834	20	1	00:15:36:20	00:15:46:10	Good	Killer taking out the woman
Day11835	21	1	00:15:46:10	00:16:26:18	Bad	Police car coming in
Day11836	21	2	00:16:26:18	00:17:08:00	Bad	Police car coming in
Day11837	22	1	00:17:08:00	00:17:38:18		Test Shot
Day11838	23	1	00:17:38:18	00:18:25:19		Test Shot
Day11839	21	3	00:18:25:19	00:20:01:19	Bad	Police car coming in
Day11840	21	4	00:20:01:19	00:22:18:02	Good	Police car coming in
Day11841	24	1	00:22:18:02	00:23:58:22		Police taking photos  wide shot
Day11842	25	1	00:23:58:22	00:24:22:22	Good	More shots of Police taking photos
Day11849	26	1	00:24:22:22	00:24:31:13	Bad	Police man
Day11850	26	2	00:24:31:13	00:24:53:15	Good	Police man
Day11851	27	1	00:24:53:15	00:25:46:10	Good	Other police man Extra Shoot
Day11852	28	1	00:25:46:10	00:26:35:09	Good	Police from shot from sirene
Day11853	29	1	00:26:35:09	00:27:08:24	Good	Artistic shot police
Day11854	30	1	00:27:08:24	00:28:17:03	Good	Artistic shot police car leaving extra shot
Day11855	31	1	00:28:17:03	00:28:32:12		Extra shots (Behind the  Scenes)
Day 2			Location: Valetta WaterFront
Clip Name	Shot	Take	In	Out	Good / Bad	Notes
Day21858	1	1	00:00:00:00	00:01:13:23		Test Shot
Day21859	1	2	00:01:13:23	00:01:57:03	Bad	Woman Walking
Day21860	1	3	00:01:57:03	00:02:29:19	Bad	Woman Walking
Day21861	1	4	00:02:29:19	00:03:02:10	Bad	Woman Walking
Day21862	1	5	00:03:02:10	00:03:33:03	Good	Woman Walking
Day21863	2	1	00:03:33:03	00:04:17:07	Bad	Woman Walking From another angel
Day21864	2	2	00:04:17:07	00:05:02:10	Good	Woman Walking From another angel
Day21865	3	1	00:05:02:10	00:05:15:21		Test Shot
Day21866	4	1	00:05:15:21	00:05:47:13		Test Shot
Day21867	5	1	00:05:47:13	00:06:08:16	Good	Woman Walking
Day21868	5	2	00:06:08:16	00:06:45:03	Bad	Woman Walking
Day21869	5	3	00:06:45:03	00:07:08:04	Bad	Woman Walking
Day21870	5	4	00:07:08:04	00:07:28:02	Good	Woman Walking With killer
Day21871	6	1	00:07:28:02	00:08:08:16	Good	The killer
Day21872	7	1	00:08:08:16	00:08:30:18	Good	Point of View killer
Day21873	8	1	00:08:30:18	00:08:38:10		Behind the Scenes
Day21874	8	2	00:08:38:10	00:08:58:14		Behind the Scenes
Day21875	9	1	00:08:58:14	00:09:19:17	Bad	Shadow
Day21876	9	2	00:09:19:17	00:09:35:01	Bad	Shadow
Day21877	9	3	00:09:35:01	00:09:57:03	Good	Shadow
Day21878	10	1	00:09:57:03	00:10:25:23	Bad	Killing the woman
Day21879	10	2	00:10:25:23	00:10:38:10	Bad	Killing the woman
Day 3			Location: Gozo
Clip Name	Shot	Take	In	Out	Good / Bad	Notes
477G5426	1	1	00:00:00:00	00:00:15:09	Good	Artistic Shot in
477G5427	2	1	00:00:15:09	00:00:26:22	Good	still shot hostage ruuning
477G5428	3	1	00:00:26:22	00:00:40:08	Bad	Hand heald  killer running after the hostage slow
477G5429	3	2	00:00:40:08	00:01:06:06	Good	Hand heald  killer running after the hostage Fast
477G5430	4	1	00:01:06:06	00:01:16:20		Test Shot
477G5431	5	1	00:01:16:20	00:01:29:07	Bad	Killer running after the hostage Front view
477G5432	6	1	00:01:29:07	00:01:44:16		Behind the Scenes
477G5433	6	1	00:01:44:16	00:01:59:01		Behind the Scenes
477G5434	7	1	00:01:59:01	00:02:19:05	Bad	Point of view Killer
477G5435	7	2	00:02:19:05	00:02:32:16	Good	Point of view Killer
477G5436	8	1	00:02:32:16	00:02:46:02	Good	Killer in front of the hostage
477G5437	9	1	00:02:46:02	00:02:50:22		Test Shot
477G5438	10	1	00:02:50:22	00:02:58:14	Bad	Killer Fornt view
477G5439	10	2	00:02:58:14	00:03:10:02	Bad	Killer Fornt view
477G5440	10	3	00:03:10:02	00:03:21:15	Good	Killer Fornt view
477G5441	11	1	00:03:21:15	00:03:38:22	Good	POV of the hostage
477G5442	12	1	00:03:38:22	00:05:17:19		Behind the Scenes
477G5443	12	2	00:05:17:19	00:05:38:22		Behind the Scenes
477G5444	13	1	00:05:38:22	00:06:41:07	Good	Killers eye
477G5445	14	1	00:06:41:07	00:06:52:20	Good	CU of the killer
477G5446	14	2	00:06:52:20	00:07:50:10	Good	CU of the killer
477G5447	14	3	00:07:50:10	00:08:04:20	Good	CU of the killer
477G5448	15	1	00:08:04:20	00:08:15:09		Red head
477G5449	15	2	00:08:15:09	00:08:44:02		Red head
477G5450	15	3	00:08:44:02	00:08:50:22		Red head
477G5451	16	1	00:08:50:22	00:09:34:02	Good	Split focus of the Book
477G5452	17	1	00:09:34:02	00:09:51:09	Good	From the book. Killer reading
477G5453	17	2	00:09:51:09	00:10:25:23	Good	From the book. Killer reading
477G5454	17	3	00:10:25:23	00:11:02:10	Good	Split Focus From the killer to the book
477G5455	18	1	00:11:02:10	00:11:31:05	Bad	In Front ok the killer reading the book
477G5456	18	2	00:11:31:05	00:12:30:18	Bad	In Front ok the killer reading the book
477G5457	18	3	00:12:30:18	00:12:52:20	Bad	In Front ok the killer reading the book
477G5458	18	4	00:12:52:20	00:13:06:06	Bad	Red head
477G5459	18	5	00:13:06:06	00:13:31:05	Good	In Front ok the killer reading the book