When it comes to study a product there are a lot of aliments that one has to see, here is a detailed example of how to do so.
Cadbury's Gorilla Advert Aug 31st 2007
Conventional aliments:
The video starts by a violet background colour and captions that represent the brand identity. Also
The advert is funny and it shows a guerrilla breathing this can symbolise that the chocolate bar makes you feel ad is about and captures your attention as the camera is in close up on the mammal's face to capture his emotion. His emotion looks like he is bursting up with energy which could also mean that the product inspires you to free your sell. In a way it is joyful and captures your attention because it’s funny.
Technical uses:
· It starts with a Pen to go from a subject (the caption) to another (the guerilla) to create continuity.
· The Camera seems hand held to create that natural feeling.
· Uses of Close-ups (CU), Extreme close-ups (ECU), for anticipation.
· Then shots opens up to a Medium close-ups (MCU), Medium shots (MS) Medium long shots (MLS), Long shots (LS).
Genre: comedy
Audience:
For does who like Cadbury products
For grownups and teenagers
For does who like sweet treats
For children
This advert applies for a mass Audience, mostly from children of 4 years of age to seniors of age 75.
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